Numbers are impressive, but can be intimidating. I remember well looking at sales pages that boasted several zeros on the end of eye-popping numbers, and my heart cringing that I would like to just make my first dollar never mind my first 50k.That’s why it’s important to appreciate the small wins that you get along the journey.
True. Some people hit it out the ball park with their first book or product. But that is the exception, not the rule. Most have done some hard yards before they see the kind of success boasted on those shiny sales pages.
This post is simply a word of encouragement for those of you taking your first steps into publishing – whether digital publishing on a blog, kindle books or other content marketing. The secret is in playing the long game.
I heard today that most people try something 1.3 times before giving up and resigning themselves to failure. Truth be told, it takes hit after hit after hit before you swipe it out of the ball park. If you are willing to stay with something for the long game, you are already in a rare breed.
One key element that determines your success, besides not giving up, is that you need to keep hitting in the same direction.
For me it was digital publishing. Other shave found success affiliate marketing, or with Facebook or Twitter. The real winners find something that fits well with their natural leaning. Social media is not really a world I feel naturally inclined to. Believe it or not, I prefer to stay behind the scenes with my head my business, not splashing around on everyone’s FB feed.
Look At Your History For Clues
I started in self publishing long before Kindle was a twinkle in Amazon’s eye. And even when it did appear, I missed the early gravy train and was a late starter.
The journey has not been an easy one, but knowing others had done it and broken through led me to resolve that I could make it too. If I kept moving in the same direction, not diverted by every other opportunity that crossed my path.
Sure, those other opportunities may be good ones, but they were not good for me. If I kept changing my direction every five minutes guess where I would end up? Running in circles, that’s where.
You must choose your path and then determine to do whatever is necessary to see it work. It is a long play, and one that is fraught with setbacks and discouragements. If you are willing to walk through those valleys and over those craggy hilltops you will inevitably step into the wide open spaces you have dreamt of and the freedom you have craved.
Don’t Despise Small Beginnings
My first products made little more than a few hundred dollars, and I worked them like crazy to even squeeze that out of them.
One product I made took me tens if not hundreds of hours to put together. An entire video course, with membership site, bonuses and all the gravy. It made one sale, and that was the test sale I made myself to check that everything was working!
Should I give up? I certainly felt like it.
The product after that?
$44,600 dollars in seven days. A PDF. And it just took me just a few days to produce. After paying affiliates and costs, $22000 was mine to keep.
Figures like this at one time seemed like figments of some spam marketers imagination, designed to swindle me into buying yet another product.
Now they are a reality to me. I have seen a homer and what’s possible. But they are the fruit of the seemingly endless nights leading up to that moment. Don’t ever forget that others started exactly where you are right now.
At any stage I could have understandably thrown in the towel.
Thank God there was something in me that refused to lay down.
I believe that the same will to win is alive in you. That’s why you are still reading.
Keep moving. Keep working. You will get there!