From the Desk of Geoff Shaw & David Lee Martin...


What if you could hit #1 bestseller with one press of the send button?

“The simplest form of insurance you can have as an author, and the most worthwhile, is your email list. This is where you will see your biggest gains. Focus on this area of your business and transformation will take place."
Geoff Shaw
  • Build what matters: learn a simple system for rapidly building your author email list, and keeping people engaged with what you are saying.
  • Learn the recipes for email success: The right ingredients lead to the right results.

Fellow indie authors and publishers,

If I were to ask you ​what the most important part of your publishing business is, what would you say?

Writing the next book?

Promoting your new release?

Improving your writing craft?

NO, NO and NO again! 


It's your email list!

How many authors right now have a barrel load of wonderful books they have sweated blood over to polish and publish, and not a brass nickel to their name?

It is not that their book is not worthy of attention - they just have never focussed on building an avenue to let people know what's on offer.

Someone asked me why so many great writers never make any money with their art. My answer? Because creating the book is only 20% of the equation - ​the other 80% is getting the book into the hands of your readers!

This is one of the reasons so many promotional services have grown up.

Think about it. Many indie authors look back at their first Bookbub promo as THE turning point in their entire business. One email blast transformed their fortunes overnight!

And what is Bookbub? Nothing more than a targeted list of hungry readers.

YOUR author email list is your own personal Bookbub!

It is the difference between BOOM or BROKE - and even more so as Amazon and other sites make unforeseen changes in the way they sell and promote your books.

True, we are thankful for the selling engine of Amazon's algorithm. We love the targeting we can enjoy with paid Facebook ads. But no one wants to be a slave to those things, living in fear of another algorithm tweak, or another price hike in ad costs.

Your author email list is your ticket out of dependence on others to sell your books, putting you back in the driving seat, and firmly placing control in your hands where it belongs.

The Problem Fiction Authors Have is knowing what to send their subscribers beyond a standard New Release email.

Meet the Author Email Recipe Book

Cooked up by expert indie publishers Geoff Shaw & David Lee Martin this report lays out all the ingredients to build, maintain and engage with your list of subscribers as a fiction author and publisher. 

  • 5 ultra effective ways to bring hungry readers on to your list, PLUS two ninja techniques from a seasoned list building master.
  • Climbing over the tech and putting the machinery in place for massive increase - not just principles but down in the dirt hands on practical how-to's.
  • The two simple pages needed to seamlessly gather leads (plus how to build them the the easy way).
  • 2 Advertising methods that place readers on your list in one simple click (no forms, no fuss!).
  • Jargon free Facebook lead ads walkthrough.
  • Building your author brand through a simple email strategy (and it has nothing to do with the words you write).
  • 28 Different Kinds of Email You Can Send To Engage and Multiply Your Subscribers.
  • Relationship building emails.
  • Curiosity stirring communications.
  • Putting the law of reciprocity on overdrive.
  • Getting your subscribers to build your list for you.
  • Free and easy market research - more targeted than any app or software.
  • Crafting multiple touch points to impress your next release in the hearts of readers before you even hit publish.
  • Making social proof the calling card for more and more sales.
  • Giving readers a sense of ownership and partnership so they feel compelled to help you succeed.
  • Automation! Putting your list building and audience engagement on autopilot.

​I was SO excited when I heard that two of the top names in indie book publishing – David Lee Martin and Geoff Shaw – were preparing a book to explain how authors can build lists and succeed with emails to their readers.

When I received a review copy, I was dazzled by how much it includes in its 86 information-packed pages. I've been using email lists for over a decade. I'm also a member of a couple of private groups ($$$) that share the latest-and-greatest marketing tips for authors. So, I have a pretty good idea of what works and what doesn't.

David & Geoff's Email Recipe Book covers every detail of the very best book marketing advice I've ever heard about... and they explain it with clear examples, including step-by-step screenshots, that are easy enough for an absolute beginner to follow.

If you're an author or a publisher, I can safely say that this “recipe book” covers absolutely everything, from soup to nuts, and guide you to success with email marketing.

It's not often that I say a product is an absolute necessity, but this is one of those times.

On a scale of one to five, the Email Recipe Book is at least a ten-star value.

My advice: don't hesitate. Buy this now.

Eileen Eilis Moray
Author and Self Publisher

This is top-notch material put together in easy to follow steps. Coming from two successful gurus who I know and trust. This information is for old as well as new authors or publishers.

It’s difficult to have a long-term successful book publishing business without an email list. It has taken me months of time and lots of money to put together and here it is laid out in one simple super value book.

I wish this book were available sooner. But it is here now for your benefit. There are also some amazing things about Facebook I did not know which will be a huge benefit to you.

Jimmie Cox
Author and Self Publisher

David Martin and Geoff Shaw. Those names alone should make you click 'buy'. They are a definition of success and integrity.

Ever wanted to get an email list going but didn’t know how? They break it all down, from which provider to choose (and why) to setting up a domain name and a site to put it on (and thanks to David, there’s a very generous offer inside. If you’re new to building sites, he’s got you covered).

If you don’t have an email provider yet? Wow, pay attention. This tip alone makes me want to switch providers. Watch for it. (Talk about explosive list-building for cheap!)

Don’t know what to say in your emails to your readers? They leave nothing out. You get so many great ideas for emails, that again, I was surprised at what I didn’t know. I’ll be using some of these ideas immediately. (The Easter-egg tip anyone?? Wow…)

Don’t wait and wonder, just pick it up. You’ll thank me for it.

Nathan Stockwell
Author and Self Publisher

Get all three courses in one easy-to-digest gourmet report 

The Author Email Recipe Book

Lovingly prepared by Geoff Shaw & David Lee Martin

Pick Up Your Copy Today

Author Email Recipe Book


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